About us

Our Story & Vision at Azure Investment Management

Many London hotels have struggled to recover post the pandemic. They’ve found themselves in need of significant renovation, with spiralling costs that can’t reasonably be justified.

The Azure mission is to unlock the full value of these hotels by providing an unbeatable return on investment for the current owners, then restoring the hotels to their former glory, for the
next generation of travellers to enjoy.

In doing so, Azure is playing a significant role in driving growth, restoration, sustainability, and community enhancement across central London.

Azure Investment Management has established a distinguished presence in transforming London's hotel sector. Our mission is to breathe new life into distressed hotel assets, turning them into prosperous establishments.

Our journey began with an ambition to uncover hidden value in overlooked properties. Today, Azure Investment Management stands as a beacon of innovation and success in the investment landscape, dedicated to driving growth, sustainability, and community development.

Our Pioneering Team

The success of Azure Investment Management
is driven by a team of seasoned experts.

Lee Pemberton

Founder

Lee Pemberton

Founder

Lee Pemberton

Founder

Our Strategic Blueprint

Azure Investment Management adopts a meticulous and strategic approach to investments. Our methodology is underpinned by thorough market analysis, transparency, and a commitment to innovation. These practices are a reflection of our core values: integrity, excellence, and a focus on enriching the communities we serve.

Client and Partner Accolades

Discover the experiences of our clients and partners with Azure Investment Management. This section will feature testimonials or quotes that underscore the successful outcomes and the significant impact of our partnerships.