Our Story
Many London hotels have struggled to recover post the pandemic. They’ve found themselves in need of significant renovation, with spiralling costs that can’t reasonably be justified.
Our aim is to help you, the owner, prepare and sell your hotel for no fee, in a discreet, professional approach.
We’re a highly dedicated team of specialists who provide the best value exit for current owner operators, whilst preserving their legacy by restoring these hotels for future generations.
Our Pioneering Team
A Visionary in Hotel Real Estate
Lee Pemberton stands at the helm of Azure Investment Management with 25 years of dedicated experience in the UK hotel and hospitality sector. His journey encompasses owning, managing, and developing diverse hotel projects, including transforming traditional hotels into smart, tech-enabled establishments. Lee's passion for the industry and commitment to excellence form the cornerstone of our company's vision and strategy.
Our Industry Network
At Azure Investment Management, we boast an expansive network within the hotel and hospitality industry. Our connections span across various sectors, including real estate, technology and hospitality services. This vast network allows us to always find the right partner for every aspect of our projects, ensuring excellence and innovation at every step. Whether it's for property acquisition, technological upgrades, local collaborations, or operational management, we have the right partners to bring the best value and experience to our buyers and sellers.
Extensive Connections, Tailored Partnerships
How we work together
Selling your hotel can be a complex, timely and costly process, which is why we make it simple, seamless, and completely fee-free.
Hello. I’m Lee and I set up Azure to ensure that when the time is right to sell, hotel owners achieve the absolute best return for all those years of investment and hard work.
If you sell with us, your hotel is independently valued. We then take care of all the preparation and process, and we don’t charge you any fees. The entire process is completely free, which means every penny made from the sale goes directly to you, the hotel owner.
Then with our capital and professional partners, the hotel is fully renovated so it can continue to operate as a hotel, and you have the satisfaction of knowing your years of hard work and legacy will live on in a hotel that’s restored to its former glory, enjoyed by many, for many years to come.
If you’d like to find out more, why not request a discreet consultation with myself.
Founder
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